Got a website – now what?

Many companies, in our experience, believe that just having a cool website is enough to ‘be online’. Sure that may be the case sometimes, however, the majority of us need to work to actually get people to visit the website. How are people going to find you? Which digital marketing strategy would you take? SEO, Google Ads, Content Marketing, Social Media? The list goes on. But one thing is for sure, having a website with no digital strategy is like winking at a girl in the dark, you know what you are doing but no one else does! As with all things in life, this Venn diagram perfectly illustrates the dilemma we have seen arise time and time again.

In other words, good results will often cost you your own valuable time or money.

So you have 2 options – The not-so-easy way is to start learning the ropes yourself. Sure, you will cut your costs, but as online marketers we love to remind non-marketers that this is not something you can learn in a week, month or even a year!

So on to option 2 – The easy way is to take on a qualified and passionate marketing team to help you with promoting your site through the various channels on the internet. This includes search engines, blogging activities, graphic design, video editing, banner ads on relevant websites, link sharing, pay per click advertising, Twitter, Facebook and more.

What can you do?

In any case there are some things that require a minimal effort and limited expertise on your part. You can save loads in ‘set up’, ‘insertion’ and ‘registration’ fees that most agencies will charge significant fees for. Okay, it’s true that some marketing agencies actually do put in little extra work that makes it all come together, in a real awesome way, but in these cases they will be able to provide proof of their plans and work.

So, here’s what you can do – ’Registering your brand online’ and ‘submission to search engines’ are two of the most notorious charges “because we can” you will see on your invoice. What sucks about this? It takes a total of 20 minutes to do them and they are free. Here’s what you can do…

Register your brand

Get your online business on to these sites:

www.twitter.com

www.facebook.com

www.linkedin.com

www.wordpress.com

www.youtube.com

www.blogger.com

Additional industry specific networking sites

Step 1 – Register an account on your business name, using business emails and contact addresses

Step 2 – Done!

Submission to search engines

Step 1 – Go to these pages:

http://www.bing.com/webmaster/SubmitSitePage.aspx

http://www.google.co.uk/addurl/?continue=/addurl

Step 2 – Enter your site URL

Step 3 – Fill in the captcha code (the squiggly letters) where needed

Step 4 – Press the ‘submit URL’ button

Step 5 – Done!

As you can see – there’s literally nothing complicated about taking these steps. However, its important for you to know, the only thing you’ve done is made sure that nobody registers an account with your name on significant sites. Then, sometime in the next 2 weeks a web-spider will visit your website. But don’t get down about it, this is the start of a beautiful (love-hate) relationship with the Internet!

..to be continued..

Responsive Web Design: What’s all the fuss about?

Responsive web design, why you need it

What is a responsive web page? We like to describe it as;

‘an approach to a design that should respond to a user’s environment based on screen size, platform, and orientation’.

The number of people accessing the web through multiple devices is on the increase. So to have a site which is compatible for all devices is no longer a luxury, in our opinion, it is compulsory.

But why?

Responsive web design, why you need it

Responsive Web Design – Mandatory Reasons

The Honeybooth Marketing team have explored some of the reasons why it’s important to make sure your site is fully responsive.

The thing is, if you are not opting for a responsive web design, you have to create different sites for different mediums. This means you would need one for your mobile, iPad and another for your desktop. So, the likelihood is you would be displaying duplicate content for your products or services. It’s not easy to run the same pages for different setups, and it’s certainly not advisable since you face the risk of uploading another version somewhere along the line, or updating only one version and not updating the other. It is far easier to keep track of your website and its progress when you’ve only got one to look after.

Respect the law of Google

Google is, with out a shadow of a doubt, the most popular search engine in the world. When it comes to knowing its users and customers, it has no competition. If you want to climb the rankings of this search engine, you have to conform to the rules implemented. Since the effectiveness of SEO has a lot to do with an effective website, fresh content, readable coding etc, there is absolutely no reason why you should go against the requirements of the search engine. Google has said time and time again that the configuration they recommend is a responsive web design.

Google and responsive web design

Therefore, you must not delay and change your website into a responsive web design, if you haven’t already.

Link building

When it comes to a responsive web design, the URL on everyone of your pages is unique. This means the link that leads you to the main site also should take you to the mobile site. A lack of multiple URLs for the same entity helps in the non-dilution of the page rank and keeps the back-end profile for the desktop and mobile device stronger and more effective.

Improve search rankings on mobile devices

Searches on mobile devices have overtaken searches on desktops all across the globe. This is why Google will rank mobile-optimised URLs higher than those that are not, when it comes to mobile searches.

Lower bounce rate

When your website does not have proper customer engagement features, users will leave your page very quickly. Google, will then reduce your rating because of an increase in bounce rate – yeah this is like being penalised twice! When your rating is reduced, you will have less appearance, and the traffic of potential clients to your site will also be reduced. So, if you wish to reduce your bounce rate, a responsive design is the way to go. A responsive design takes away this possibility of penalisation since it will rearrange according to medium, eliminating horizontal scrolling.